Push vs In-Page Push: which one converts in your vertical
Vertical-by-vertical benchmarks from 12 months of AdsDial inventory. iOS coverage, opt-in rates, CPA spreads.
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Benchmarks, teardowns, and what actually shipped this month. Written by operators, not content marketers.
Six weeks of A/B tests across 40 campaigns — what Smart Bidding actually learns, and when to override it.
Read the full post →Vertical-by-vertical benchmarks from 12 months of AdsDial inventory. iOS coverage, opt-in rates, CPA spreads.
Read more →How to ladder spend on popunder without burning creatives — GEO tiers, dayparting, creative rotation.
Read more →Survey-exit traffic is pre-qualified. Here's how to match your offer copy to the question they just answered.
Read more →S2S postbacks, server-side events, and why first-party data matters more than the cookie debate suggests.
Read more →Most creative tests stop too early. Here's the math — and the two places Smart Bidding quietly decides for you.
Read more →The three checkpoints every impression passes, and the rules we shipped after catching a click-flooding network.
Read more →Maharashtra isn't Tamil Nadu isn't Bihar. A regional pricing & creative breakdown for Indian campaigns.
Read more →Generic "bid higher at 8pm" advice is lazy. Here's dayparting by vertical × device × GEO.
Read more →Playbooks, benchmarks, and the occasional teardown. Delivered to your inbox — unsubscribe any time.